Module Evaluation

This was my favourite project to date as I feel as though I really engaged with the results of my primary research, and enjoyed creating the physical outcomes. Time management was an issue as due to the circumstances, my initial idea to completely focus on creating a whole project using only analogue processes had to be scrapped as I could no longer access the facilities. This, along with external pressures and extenuating circumstances really delayed/affected my progress with this module which I think mostly affected my ability to record and reflect on each stage of the development process.

Although I wish I could have successfully printed my zine, my printer had issues with printing double-sided but submitting through issuu was a good option. The message I was exploring is slightly less realised through having the final submitted digitally as it's no longer as 'meta' as intended - it cannot highlight its own tangibility as it's digital however I still believe I explored my message.

Creating the website was an interesting process for me as it's completely out of my comfort zone and web design in general is something I'm not too interested in personally pursuing however I enjoy the aesthetics of the website I created. I believe it successfully highlights the chaos of a loss of message. With better time management or if I ever choose to explore this theme again, I would like to focus on engaging with more digital processes like HTML to push my digital understanding more as I did with my physical process.

Overall, I think with all the extenuating circumstances I am still happy with the outcomes I've produced. The peer feedback I got was engaging and really helpful which allowed me to focus on my audience more as my peers are part of my target audience. However, I believe my research and development could have been slightly more realised and explored and I am disappointed with the lack of access to facilities impacting my outcome, but this could be something I could develop further on for my dissertation.

Final Flyer

Final Website

Final Book

https://issuu.com/ns283795/docs/505_book_pages

Website Design

The website has to directly reference the zine as a way of continuing the linear storyline of flyer - zine - website. Inspired by glyphworld.online and other landing pages, I wanted to create something bold but simplified enough for the focus to be on the imagery/content as a way to avoid shifting the focus from comparing analogue vs digital.

• ASCII - imitates the bitmapped/threshold images that would have been screenprinted. It also references the grids explored in the beaded banners and cross stitches but highlights the disconnect and loss of message as it's not clear what is being shown and is more distracting than anything.
• The images reference the tip ins/collages - how the layering of visual information in the zine works whereas on the website in combination with the ai images it's distracting.

It all should follow the same design to create familiarity to viewer as they would've only been able to access this website from the book.

 ASCII on the text to create a new typeface - no reference to the organic shapes of petals.

 The distress through the bad visual aesthetics is clear in getting the message across however is too aggressive/distracting and takes away from the idea of comparative nature rather than siding with analogue completely.

Zine text alignment

The layout of text within a publication is very important, especially when focusing on the idea of communication as it can affect the way the audience consumes the product.

Justified right aligned to guide the eyes of the viewer from the first image to the next - creating subconscious association that these are steps with the aid of the text and the italics. the textbox is also align with the margin and image.

match the flow of the flowers - organic rhythm. direction,

not very legible but need to consider being visually stimulating to the target audience especially against large bodies of text.

smaller text - not in the form of flower as I didn't think with the added illustrations that it's necessary anymore. However due to the shape it's still in, it follows a more organic shape imitating the illustrations. 

Zine Front Cover Design

Initially, I wanted to highlight the tangibility of analogue by showing the dried flowers clearly however I don't want colour as I don't want it to take away from the comparative nature of the project. Having a mostly monochromatic zine would establish coherent theme and it's common of zines as this is being homemade and colour prints may not work as well or look as professional.

Continuing to establish theme but appears to cater to a much younger audience and isnt conveying the purpose of the book/too busy

Clash between photographic/very image versus the textures of the lino aren't visually pleasing as there isn't coherance

Simplified - chose this as direct relation to analogue processes and chose Bodoni 72 as friendly serif font that is organic and references the floral theme due to its emphasis on contrasting the strokes - the thick and thin weights - and strong vertical stress suggesting growing upwards like flowers.