Crits and Response

My crits were mostly focused on ideas for my logotype in context/production as my typeface was fully complete/developed and everyone in the crit group collectively agreed that the selected logotype was the most successful.

Feedback about my logotype was positive:

• Very experimental which represents her
• The three dots and lowercase is really playful 
• The way in which the letters fit together/are arranged together is really interesting and works well

The crit that was most important is how to approach my logotype in context. I have already placed it in images of the previously existing MoMA exhibition on Björk.

The actual exhibition had different rooms that were about each element of her career such as visual art and instruments and used the latest M/M Paris typeface created for her archives (this typeface was to represent her and not just an album). 

I went into the crit with the main question of how to approach my idea of Björk tarot cards or a tarot inspired poster to advertise her work without overcomplicating it too much? 

My main feedback after talking about my ideas were: 

• Need to simplify - my ideas are giving myself a whole new project and concept when I just need to put my typeface and logotype to the test.
• Tarot card merch would need alot of illustrative work and is also too complicated.
• Instead just create a poster or a design that could go in the exhibition or any other places that I would brand.

Initially I designed a timeline of her discography that could be used as posters or in her archives.

I chose a colour scheme that I commonly saw in tarot cards or colours that encompassed both Björk and the tarots by looking at the tarot cards that most relate to her. I used symbols from the High Priestess and the Sun and colours that related to that and jewels. I wanted them to be unconventional for posters as Björk is often unconventional and in response to my logotype developments, I had alot of feedback stating my weird colour combinations were the most interesting. However when printing these posters out, I found that they weren't as effective and also didn't showcase/use much of the typeface as much as I had intended. They needed to be put at a larger scale so that the text can be legible however if those posters are to be easily distributed and put in her archives/books then it had to be kept at a small size. 

In response to this, I chose use the designs as basis for walls in galleries such as creating large vinyls to be used as a timeline/discography of her work. 

In my imagined exhibition for Björk, the walls would be based on those same strange but tarot inspired colours and would have her discography and timeline in large text across the walls and floor and possibly ceiling so that it could suggest entering her mind - representing the personal aspect of this branding and typeface. To explore this in more depth, I printed vinyls out and stuck them on the wall as another exploration into displaying her discography and making elements of my idea real.

I wanted the vinyls to be bigger however it is still a good experimentation and exploration into putting my logotype in physical context.