- Lowercase
- Difference in sizes and arrangement - doesn't follow a strict grid structure.
- Only her name as that's iconic in itself and any other word wouldn't be able to directly link to her/encompass her whole lifework. This way it can be used for anything to do with her career and life - merch, exhibitions, posters, documentaries etc.
- 3 dots represent the umlaut in her name and the idea of atoms (protons and neutrons).
- 3 dots also very decorative/ appear symbolic - runemarks.
- The 'b' is very bold and eye catching - works better than the uppercase B or the two o's as a B.
- lowercase is similar to her own branding as seen on her website:
Saturday, 10 November 2018
Final Logotype
Labels:
OUGD403
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