Initial Ideas and Crit Feedback

Initial Ideas
From my research, I decided to start experimenting with typefaces that convey a sense of experimentation and mostly focused on the idea of transformations in response to Björk's interest in metamorphosis which she explores more commonly in her recent works. I did this by selecting existing typefaces then experimenting with them to convey small elements that relate to Björk's interests and themes in her work.

Initially I chose Futura as a starting point as I felt the roundedness of it in comparison to all the other Vignelli typefaces was more suited for a Björk typeface as its roundedness seems more organic which relates to her work revolving around nature. I then began experimenting with ways to transform Futura by changing curves and extending ascenders and then explored the idea of atoms which relates to Björk as atoms are nature and Björk has used the word "atoms" a lot when expressing her ideas. This is shown through the curves in the "p" as it's inspired by cells and shapes of atoms and the 3 dots above the "i" is inspired by protons and neutrons. To continue with this idea of protons and neutrons, I moved on to exploring putting these circles that represent protons and neutrons around the alphabet however I didn't figure out a way to approach this methodically however this approach may be more true to the idea of not following rules that Björk is true to.

I then played around with a serif font such as Times New Roman to explore the idea of being disorderly but with order. I chose Times New Roman as it's a very strong, corporate font which is very different to Björk's work and then began to transform it through adding curves and removing serifs. I followed the rule of keeping one or two elements of the original font there so it's still recognisable however I didn't focus on which of those elements I kept besides keeping 2 serifs.
I liked the ideas of curves and organic-ness and explored just adding curves to Futura and then extended ascenders and descenders to relate to playfulness and music notes however this is too similar to a typeface already designed for Björk by M/M Paris and I want to approach my typeface completely differently to what she's already had done as her work is always different and she is known to always challenge herself.

Crit Feedback

• Third experimentation was really elegant and overall the typefaces are all strong.
• Idea of exploring her interest in tarots through typefaces interesting - the serif experimentation already reflects that. 
• Need to add a rule to my typeface so that it's consistent.
• Form more words to understand and reflect on how the typeface works together.
• Explore distorting it to the point where its unrecognisable.

Moving Forward

• Need to add rules to my typefaces.
• Need to distort and experiment more and with different typefaces.
• Need to find focuses from research to create typefaces from.