Monday, 10 December 2018

Research - 1000 Record Covers by Michael Ochs (Book)

Book - 1000 Record Covers by Michael Ochs
Compilation of many faces of rock and roll album cover art throughout the years - contextual history of themes of one of the most popular genres throughout history - focusing in on the 1960's as that's when my first track is from and when Experimental Pop began.


  • "the war years" "In America, there was a full tilt war between adolescence and age - it was US against THEM. US had long hair, free love, expanded consciousness, new highs, new lows, new clothes and new music" The relation between the rise in experimental and independent music with the rise in youths finding their own voice.
  • 1964 - "the British Invasion dominated the American hit parade with the debut records of The Animals, The Dave Clark Five, Gerry and the Pacemakers, and The Kinks" the popularisation of British bands and music in America - it became mainstream. 
  • 1967 "both sides had realised that a continuous battle of the bands was too costly, so an international peace and love conference was convened in Monterey. All the sounds of the sixties were represented, and the many diverse music cultures united into one international counterculture." The Monterey International Pop Festival - the uniting of the rapid rise of many music subcultures and micro-genres. 











Common themes that were popular in more experimental or revolutionary music albums were playful illustrations, photoshoots that were humorous, bright colours and references to popular culture such as twister - the board game and consumer products such as Heinz beans - all to relate to the younger audience as is described in the Mary Wells' description.
"Berry Gordy's Motown Records put generic cartoons on these early record covers to appeal to a teenage America"

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