5 and 6
7 and 9
This was interesting as I thought that 7 was a very interesting approach to the idea however it combined too many ideas and was not legible or understandable. Need to focus on the idea being very simple and instantly understandable.
The most important feedback I got to keep in mind for 5 and 9 when making the decision is:
- Is image overdone? Are people desensitised to that image and is it therefore not impactful?
- Is the text easy to read and does its impact replace image?
Before making my decision I need to alter number 5 from stark white type to the altering shades as that was received better and works with the image more as it suggests being in murky water. The widow in the text needs to be adjusted and the placement of "than fish can be more experimental.
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