The Instagram overall conveys a consistent brand identity as it follows the rule of every series of posts having to be 3 squares wide to not disrupt the flow of information. There are multiple gifs which when first viewed on the Instagram convey the correct information that needs to be provided to viewers as it also solves the issue of fast-clicking in which viewers view a page for a few seconds before being disinterested as the information is instantly provided to them. However once the gifs are clicked on, it changes into different anagrams of the word to continue the use of anagrams throughout the project as a way of relating to trap streets.
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