Formulas For Now [Book] by Hans Ulrich Obrist

"Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself.
Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there is no logic in love..
Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure."
"More than 100 contributors from art, science, performance, design and literature reveal their personal formula to understanding contemporary life"

I chose to look into this book as a form of research as it takes something not often associated with contemporary culture, formulas/science, and documents how creatives use this in their own way. This reflects the potential idea I have to take something (digital processes) and explore it differently and more personally, (analog).