The questions I wanted were
- Which idea is the best?
- Is there any other way I could push that idea further?
- How could this be more effective in communicating the message to my audience? (the message is to think about the emotional value of design processes or the idea that digital design is disconnected)
Feedback
Hussaine: The text-based art is called ASCII art, and here's a link to an archive if you'd want to explore this further: https://www.asciiart.eu/
Idea 1 is pretty interesting, as it makes me think that when you buy a book, it's the user's fault if it gets damaged, whereas if a website is faulty, it's the designer's fault. You could look at the emotional side of that, as people would probably be more genuinely upset over a damaged book than a glitchy website, which would just be annoying. As you said, since we draw a more personal relationship with books, maybe we'd prefer a more damaged, weathered book over a clean, functional website, as it probably tells more of a story and has more character, so this could be something to try.
Idea 2 is also interesting from a conceptual standpoint, as I'm thinking you could do the flower in every possible iteration; an actual flower, a drawing of it, a printout of the drawing, a scan of the real flower, a digital drawing, an ASCII art version, even just the word 'flower,' both handwritten and typed, and you can see how people experience this one thing differently depending on the medium used to recreate it. How much of the emotion in the image persists with each iteration? If you want to do a repetition angle, Georgia O'Keeffe is an artist who used to paint the same thing multiple times to try to capture the essence of the object (https://www.theguardian.com/artanddesign/2016/jul/01/georgia-okeeffe-tate-modern-exhibition-wild-beauty); maybe you could see if analogue design is more successful at this than digital.
I think Idea 2 has a lot of potential, as you can explore a variety of analogue and digital processes, and it could be a book or exhibition, with multiple iterations of one subject where you can gauge people's emotional investment by how long they stay on one iteration. With a physical and digital book with the exact same images, you can even see if it's the digital medium or digital distribution that creates that disconnect, like if viewing a lino print on a screen is more or less emotional that viewing an ASCII art image in a physical book. Is viewing an analogue image through a screen what destroys it, or can making a digital image more tactile create emotion and meaning.
Georgia O'Keeffe Door paintings
Evie: I really like the second idea, I think it would be really interesting to have the ability to compare the two, but this might not be the most achievable to do at home.
I also like the third idea, I think it gets your concept across really well and is very doable from home. It could be interesting to do the same for a publication. So you'd have a website that incorporates a digital version of analogue processes, and a book that is a website but printed out. So each time you turn the page could be the equivalent of clicking on the screen (does that make any sense?). I think this is an achievable physical outcome if you have access to a printer, and if not Dom sent us the link to a way of digitally presenting books.
I think something you could do with thinking about next is the content, what is it you're wanting to present to the audience? Could be cool to use it as a platform to showcase young contemporary designers who explore the boundaries between physical and digital design. Check out https://www.itsnicethat.com/articles/masashi-murakami-affects-graphic-design-080120 it could be an interesting route to explore for your project.
Emily: I think idea three is the most interesting, I think there are a lot more elements to explore within this idea. you could add several aspects that focus on adding emotion in different and interesting ways. Through interactive elements such as pop ups. You could also explore the idea of having elements of your website printable and how you could play around with that? Could you print off the website and would it have the same impact? Almost switching the digital vs analog idea around. I think having the humorous element will definitely work better.
Rosie: I do like the idea of looking at the same thing in physical and digital ways, but think that you could come into some pitfalls with this in trying to create the physical book.
The third idea seems the most appropriate to both the subject and what you'll be able to do from home. I really like the humour in this idea, and think this would be the design more interesting and make people want to and enjoy engaging with it. Could be for older people? People who don't have computers, or wouldn't know about any of the processes anyway?
Summary
Overall, I wish I got some more feedback as only 4 viewpoints is too minimal in helping me understand a more general consensus on which idea is most effective, however, they were all really helpful.
IDEA 1: Only Hussaine gave feedback on this idea, and I initially didn't like that idea at all as I saw many issues with it immediately when idea-generating however he made a really interesting point about the difference in emotional responses to a damaged book versus a website/digital platform. A damaged book can have personality whereas a damaged website will usually illicit annoyed responses suggesting that there is an emotional disconnect in digital design.
IDEA 2: It's interesting to explore the subject matter in every iteration and explore how people respond to each one. Second idea is really positively responded to however the issue of producing a book/physical outcomes at home is brought up.
IDEA 3: It seems that this idea is most positively responded to with 3 out of the 4 positively responding to it, but this has a lot to do with our circumstances and what can be achieved from home which I don't really want to be dictating factor on which idea I use. Both Evie and Emily brought up good points of exploring the website physically by printing it out or translating it into a book.
Response
- Scrap idea 1
- Explore both idea 2 and 3 briefly - will being at home be too limiting for idea 2?
- Explore idea 3 in physical forms too possibly
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