Typeface Development

Initial Idea

I wanted to create a typeface that connoted the idea of organic shapes and how my project leans towards analog processes/ an analog world. I began by using Futura and beginning to round out the shapes, with the plan to use the drawn 'petal' shapes as starting points into transforming the font. However the title of the book itself is 'Meta' and the theme is organic and analog processes therefore using digital means and an already existing font to become the typeface felt counterproductive.

Development

 I initially collected flowers and dry pressed them to be used within the book.

I experimented by organising the petals to write the title out as a way of just creating a logotype however found the process of just fitting the dried flowers together to create letterforms a more engaging process within itself than transforming Futura on Illustrator, and decided to continue to create the full alphabet as content for the book. 

I'm really happy with the final letterforms as they explore a more honest idea of 'organic shapes' while exploring the theme of analog processes. Creating typefaces this way was faster, and having less control over what the outcome of the letterforms would be as the flowers/petals were already fixed dry shapes created letterforms that I wouldn't have been able to think of to draw digitally.