Typeface
- A typeface is a family of fonts.
- A font is a specific weight or style of a specific typeface family.
- Serif and sans serif are the most common typeface classifications. Serif often connotes a traditional look whereas Sans-serif is considered more modern.
Alignment
- Left Aligned - most commonly used alignment because it's easiest to read in the Western world. Text is ranged to the left with ragged right edges.
- Justified Text - clean and classic. Can make text harder to read if not edited/set properly as it can be too distorted.
- Centre and Right aligned - not commonly used as it's not easy to read.
- Rag - the irregular or uneven vertical margin of a block of text.
- Leading - distance between baselines.
- Widows and Orphans - affects legibility and layout of text. Widows are a short sentence of singular word that is left hanging at the end of a paragraph whereas an Orphan is a singular word or short sentence that sits at the beginning or end of a column. Should be avoided.
- Rivers are the gaps between columns of text that affect how clean the overall feel of the layout is.
Task
Create atleast 5x square typographic layouts for the 7" sleeve package for a chosen micro-genre. things to consider - choice of typeface, typeface anatomy, typeface design, kerning, tracking, leading, line length, paragraphs, widows, orphans, rivers
personality of the artists name - influence design choices
spin - cutting and arranging
snake text - composition
change direction - repetition, flip
half - arrangement, layout
change to letterforms - subtle approach
cutting, creating using one letterform
visual - image idea
over printing
concrete poetry - visual importance - rhythm, pattern
layout - repetition, spacing
letterform scale - emphasis
grids, plans - location - symbolic
hansjorg mayer
experimental jetset - modernism
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