Initial Ideas Crit Feedback

Crit pdf

Idea 1

Idea 2

Idea 3

Feedback

Idea 1 - Mental Map

• Hand-done quality is successful
• Colour scheme works well
• Should be more zoomed in so that symbols are more clear
• Might be better suited for a square format
• Architectural influence is cool (blueprints)
• Could you develop the juxtaposition between playfulness and regimented aesthetic of blueprints?
• Could the arrows and lines direct the reader to something?
• Messy aesthetic symbolises brain activity
• The messiness and sketchy quality really works
• The typeface is clever especially because it's legible
• Could move forward by making mind maps in new locations

Idea 2 - Conversation Map

• The simplicity works really well and the use of negative space is also successful
• Pick certain parts of the conversation and modify it to act as a key (e.g rivers, parks, etc)
• Really cool idea
• Like the overall look of it
• This could be explored further by just repeating the process over and over again

Idea 3 - Focal Point Map

• This is the best idea
• Experiment with inverting and modifying the photographs even more to make it even more unclear
• Maybe combine the two versions because I like the white and the original
• Create a gif
• Really interesting composition
• Good use of colours and texture which is relevant to location of map 
• Dan develop this in different locations which could be supergraphic. 
• Challenges the idea of a traditional map style 
• Uses a good approach to using several layers
• Visually very strong
• I like the ambiguity of it

My response
I am not surprised that there is more engagement with Map 1 and Map 3 as they have the most conceptual backgrounds and overall I find them both to be more successful than Map 2. The issues I face with Map 2 is that although it can be developed, I feel there is not enough quantitive or source material such as images, and I am not as engaged with the concept. Map 1 is interesting in the way that it doesn't show much of a physical/environmental direction and its overall aesthetic is really successful as (as noted in the feedback) it resembles architectural blueprints. The typeface is my favourite but I feel as though the concept being Map 3 is much more interesting and the successful elements of Map 1 can work with the concept of Map 3.
I agree with the feedback that Map 3 is the best idea as it directly challenges maps and focal points and has a lot of visual potential. Moving forward I need to decide on a more specific approach and after asking Pat, geocaching seems like the most interesting.