Posters need to be impactful.
Thinking points:
- What is unique to this exhibition?
- How the content of the exhibition or the location of it affects it?
- Who are the target audience? Creative community in Leeds.
A line needs to explain what the exhibition is about - an exhibition interrogating/exploring/celebrating…
Things to consider:
Need to curate an instagram account - it’s the catalog. Needs to look curated e.g first image in a row is symbol second is image third is text.
Need a hashtag which is probably the name of the exhibition.
Things to consider:
- Format - of the posters, instagram etc
- Any signage and wayfinding - is there a way of developing the idea with vinyl on the floor?
- Posters need to be screenprinted - paperstock such as maps?
- Is the posters folded into a specific shape, rolled into a tube, etc
Must produce : a logotype, a typeface for the logotype, an A3 poster, numbered labels for works, a 10 minute pitch, an instagram account
Mindmap Ideas:
Trap streets are fictitious entries, shown as streets on a map purposely placed to trap violators of copyright. Our focus on the idea of trap streets is the idea that it's fictitious as a way of representing what's not really there - what general maps show and what these conceptual maps show as they are pushing the boundaries of tradition.
Need to create a map in which we add a trap street to the exhibition? This will then establish the rules for the typeface.
The typeface will have one element of it changed based on the trap street e.g shortening a stroke, adding an element of another glyph, adding an extra stroke, changing its shape or changing its typeface.
The grid can also follow this idea in which it's very modular and traditional with one element completely offset.
- Elements of maps: keys, compass, borders, streets, scale
- Thoughts/phrases: "visualising the visual", "mapping the urban", maps generally show you where to go but doesn't show you where someone else went, vision/inhibiting someone else's mind, "you are here"
- Colours may vary: "bringing to Leeds what can't be found elsewhere"
- Interactive maps
- Trap street
Trap streets are fictitious entries, shown as streets on a map purposely placed to trap violators of copyright. Our focus on the idea of trap streets is the idea that it's fictitious as a way of representing what's not really there - what general maps show and what these conceptual maps show as they are pushing the boundaries of tradition.
Need to create a map in which we add a trap street to the exhibition? This will then establish the rules for the typeface.
The typeface will have one element of it changed based on the trap street e.g shortening a stroke, adding an element of another glyph, adding an extra stroke, changing its shape or changing its typeface.
The grid can also follow this idea in which it's very modular and traditional with one element completely offset.
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