OUGD504 SB2 Briefing

Design for Screen
29/11/19

Responding to your findings and direction from studio brief 1, create an immersive and engaging screen based user experience for a media of your choice. This could include;
a projection, website, streaming service, app etc

Studio brief 1 is your starting point; how does this experience translate or exist on screen.
Your brief from sb1 is the exact same brief for this one - could be a digital version of that book.
Apps can be restricting so need to move away from that.

Have to identify:

How can you maximise the potential of digital devices?

1. the target audience - this could be the same as SB1.
2. the overarching aim of the project - what are you trying to achieve with this UE?
3. the form of the screen - phone, laptop, etc.

Considerations - is this global? Digital formats are global and this should inform your decisions.

Mixed media - combination of image, audio and video - revisit initial research for SB1. This content is already done.

To consider:

• How do people use technology in relation to your theme?
• How and Do people discuss your location using technology?
• Do they post images of it? this could be a connection of how they communicate it using a theme?
• Do they complain about it?
• What platforms do they use? 
• Are there debates or issues relating to your technology and your theme? '- could the eco and cost effective approach with risographing clash with using technology?
• Should you focus just one part of your work from the book for this new brief? - doesn't have to encompass the whole theme, this could be a theme that emerged from your book. 
• What's different from a book? What can you experience on a screen that can't be translated in a book? - moving images, gifs, online communicating, etc. 
• Don't keep everything fixed - having 3D elements and moving type is out of the boundaries of what could be done in the book. 

Potential outcomes:

• website
• interactive installation
• AR
• VR
• digital book
• projection mapping
• projections at an event
• interactive identities
• kinetic typography
• immersive screen-based experience Film
• app – think innovative.

You should aim to:

• Make informed decisions about the practical development and production of your ideas.
• Make informed decisions about the practical development and production of your ideas.
• Develop appropriate strategies for the investigation of design solutions to set problems.
• Produce increasingly professional resolutions through the use of established studio practices.
• Challenge the boundaries of what is achievable from a position of understanding. By understanding the basic principles this will help ensure that your message is delivered and the ‘end-user’ is satisfied as intended.

Research:

https://editionsatplay.withgoogle.com/#!/
https://allthisrotting.com/#/

https://www.wekissthescreens.com/book/1?author=1
https://aframe.io