OUGD503 Task

1. Get into pairs
2. Read/analyse the estudio information
3. Read/analyse the briefs
4. Discuss which briefs you want to work on
5. Start making a timetable with each other

Briefs that I might work on:

• Fact/fiction
• Monotype: 1 Boutique Fashion Accessories - Five years in business and looking to transition from a designer/maker to a larger but sustainable brand. Locally manufactured. Sustainable. A luxury product for the discerning, design-aware but cost-conscious customer.
• Project 3 Migration
• Project 5 Paradiso
• Teen vogue
• HMV
• Typographic Notes: The Empowerment of Music

Fact/Fiction

This project is a collaboration between second year Graphic Design and Photography where you will respond to the theme fact/fiction. The project will encourage you to explore and expand the relationships between photography and graphic design not to follow the expected roles of graphic designers and photographers. E.g. photographer documents fashion collection, graphic designer brands it. Using the theme fact/fiction as your starting point, we’d like you to work collaboratively to develop a new body of work. You can interpret the theme as you like and we encourage you to work on something that all students can contribute to equally (ideas, image making, presentation and documentation). This is also an opportunity to learn new skills from your peers such as composition, layout, visual identity and art direction. Think about the potential of translating ideas relating to fact/fiction into images and methods of distribution. Are photographic images representations or constructions? Is the book form or the newspaper more truthful? Some things to think about?

History

Bias

Post-truth

Fuzzy and classical logic 

Objectivity

Subjectivity 

Narrative 

Deception 

Mythology 

Records 

Documentation 

Conspiracy 

Honesty 

Rumour

What I Like: I like how easy it seems to form a collab and the freedom with what form for the outcome has to be produced.

Issues: Large impact from the aesthetic of the photographer - if they have a specific aesthetic that isn't what I like then the theme that we're exploring and the content might be something I really don't like.  Also don't like the political nature of many of the things to think about list. 

Monotype - Brand Type

1 Boutique Fashion Accessories

Five years in business and looking to transition from a designer/maker to a larger but sustainable brand. Locally manufactured. Sustainable. A luxury product for the discerning, design-aware but cost-conscious customer.

Monotype: Monotype has been making type for over 125 years, and in that time their fonts have formed a key component of countless brand identities. In that time they have gleaned a lot of knowledge and expertise about what companies need from type and font technologies, and central to any successful brand is the intelligent and consistent use of type as a core brand component.

There is a fundamental relationship between type, branding and advertising. Monographs, logos, typefaces and font technologies are at the foundation of all brand identity and since the early days of print consumerism and advertising, typography has played a central role in the design of successful visual identities.

Good type has a power like no other visual asset, combining utility, expression and identity to create a

truly recognisable mark of a brand. This is as true today as it was 125 years ago, but with the tidal changes in how brands reach and communicate to their audiences, the importance of good typography to a successful brand of any size is more important than ever.

Brief

Your task is clear, design a type-based brand identity for one of the three clients listed below. Your typographic rebrand should support appropriate visual expression, information architecture and language requirements of your client, across print and digital platforms. This is a typographic brand brief and your priority is to create a compelling, engaging and typographic solution using typefaces from Monotype that can be accessed through Adobe Fonts and Creative Cloud.