Typographic Notes: The Empowerment of Music
Brief
A typography-led, integrated graphic design campaign that uses Google Fonts, a library
of 952 free licensed fonts. Though not a requirement, you may also consider the use of a variable font.
Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Typography can express rhythm, culture, local aesthetics, traditions, humour, quirks, places and people - in any language. Utilise these benefits to highlight a cause of the present using the music of an artist, genre or festival that you feel is empowering (from any time period).
Create a typography-first campaign with both physical and digital elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.
• A 12” x 12” vinyl record cover as a lead expression of your typographic identity
• One poster
• One digital element
• One other touchpoint*
*Your touchpoint could be anything: a band t-shirt, graffitied guitar, publication, digital experience, Out of Home, banners, moving image ads or other online promotions, etc. Think beyond the obvious, but keep in mind what’s relevant to your target audience—and what would make the most impact—something that embodies the music (and cause) as a jumping-off point.
Musical Intifada (uprising against the mistreatment of Arab countries)
- Shadia Mansour - Al Kufiyyeh 3rabiyah
That’s how we wear the kufiya, the black and white kufiya.
They began playing a long time ago by wearing it as a fashion accessory.
No matter how creative they become, no matter how they change its color,
an Arab kufiya will remain Arab.
Our kufiya: they want it. Our culture: they want it.
Our dignity: they want it. Everything that’s ours: they want it.
No, we won’t be quiet for them. We won’t permit them.
No, no. It suits me.
Thank you. The thing isn’t theirs. It’s got nothing to do with you.
They mimic us in how they dress. This land is not enough for them.
They’re greedy for Jerusalem, Jerusalem. Learn how to say “humanity!”
Before you wear the kufiya, we have come to remind you who we are.
And whether you like it or not, it’s our kufiya.
Song about mistreatment of Palestinians and appropriation of Arab culture.
Song about mistreatment of Palestinians and appropriation of Arab culture.
- Bold fonts - serif and sans serif
- Red and black and white - the kufiyah colours
- M.I.A - Bad Girls
Live fast, die young
Bad girls do it well
Live fast, die young
Bad girls do it well
My chain hits my chest
When I'm banging on the dashboard
My chain hits my chest
When I'm banging on the radio
Get back, get down
Pull me closer if you think you can hang
Hands up, hands tied
Don't go screaming if I blow you with a bang
Going nought to bitch, I'll see four million
Accelerating fast I can do this in a second
Lookin' in the rear view, swaggin' goin' swell
Leavin' boys behind 'cause it's legal just to kill
Shift gear, automatic, damned if I do
Who's gonna stop me when I'm coming through?
What we got left is just me and you
But if I go to bed, baby, can I take you?
Feminist song - music video shot in solidarity with Women to Drive movement - a movement for Saudi Arabian women to have the right to drive.
- Number plates - English numerals with Arabic glyphs
- Idea of unity/community
- Angles, speed
- Bold, sans serif fonts
- Plain background
- Arabic inspired font
Feminist Music
- Le Tigre - Hot Topic
- Salt-N-Peppa - None of Your Business
- No Doubt - Just A Girl
- M.I.A - Bad Girls
- TLC - No Scrubs
- 7 Seconds - Not Just Boy's Fun
- Charli XCX - Girls Night Out
- FKA Twigs - M3LL155X [Album] https://www.dazeddigital.com/music/article/25916/1/why-m3ll155x-is-fka-twigs-strongest-feminist-statement
- FKA Twigs - Mary Magdalene
Idea
Focusing on the Musical Intifada movement - mainly Shadia Mansour and M.I.A
• A 12” x 12” vinyl record cover - very bold, type inspired by number plates common to Arab countries and layout will represent idea of unity - close together, text - heavy
• One poster
• One digital element
• One other touchpoint - a flag celebrating the kufiyyeh
Collab idea would be on the flag or fabric based piece (scarf, etc) - collab with textiles student to hand-dye it.
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