OUGD505 Briefing

Final Module
Deadline on 07/05/20 - 3 weeks after Easter.

CONTEXT:
In a professional context, you get to explore your individuality and effectiveness as a designer using the skills you've already learnt.
A personal brief that you take in the way that's based on your interests.

Module Aims:

• To develop a body of research (practical, technical and conceptual) in order to produce a body of creative work.
• To develop specialist knowledge of design practicies and indepdent approaches to self determined solutions to design br
• Embedding an awareness of the social, cultural, ethical and commercial roles of graphic design - being aware of the impact you have as a designer.
• To develop professional level presentation/communication skills. 

Product, Range and Distribution:

• To develop a product - can be a book, installation, event etc.
• Range of that product - what else needs to go with it. 
• Distribution - getting the message out there beyond this classroom of the product.

Aims:

• Examine graphic design
• Be sure to note the interrelationships between medium, message, and distribution. ** The interrogation of the research and how that links/impacts to the outcome.

Your research work should reflect your own ideologies, concerns and ambitions as a graphic designer. Consider the role of a graphic designer in 21st century society/culture and their responsibility... 

TWO PARTS:

Part 1: RESEARCH

First identify the issue.

Based on the issue you identify, build a body of work. This issue doesn't have to be ethical etc, can just be creative.

You should aim to develop research from a range of primary and secondary sources - you can't just read a book. 

Specific issue (social, ethical, political, creative concern...) --> Document all research on your blog (product range

Have to present all research tagged as Research OUGD505

Needs to be done by next Thurs/Fri 

Part 2: BRIEF

Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates

Potential Deliverables Examples:

• Workshop, event
• Poster series/ manifesto
• Materials relating to an issue-led campaign
• Publication/book/zine/printed matter
• Web/digital platform/

Needs to be AMBITIOUS, and apply to the REAL-WORLD.

Deliverables:

• Resolutions, outcomes, and products appropriate to your brief.
• Poster - will confirm after part 1.
• Design Boards
• Blog Posts (OUGD505 Research and OUGD505)

Learning Outcomes

5A7 10%

Informed understanding - Research
Issues relating to media, communication, audience, function - you considered the platform of communication, how this is communicated after you identify the audience, and how it works.

5A8 20%

You are responding to an issue - need to get the message out there and how is this going to be heard? What are the limitations, what would work, what wouldn't, and why? Analysis.

5B5 20%

Do the research and ANALYSE - you have to justify how the outcomes and development would impact your audience. Awareness of the social, cultural, and ethical concerns.

5C6 20%

Development - a range (a set of different things) of outcomes and how these ideas/concepts are appropriate to what you're exploring.

How can you say this is the most appropriate method if you've only developed one?

5C7 20%

The outcome has to be professional, and refined standard.

5D5 10%

Time management - how professional you are.

Research - have to have an informed understanding on your issue and audience.

STARTING RESEARCH:

http://somethingorother. org

Adapt exhibition

The Rodina

Jack Wolf

TOP TIPS:

• Make a time plan - this is subject to change but important to make one now.
• Do not leave design boards to the last week - Start the documents, keep them open, and add to them as you progress *5D5 Time Management 
• Range of research - primary and secondary.
• DOCUMENT EVERYTHING - can't mark what isn't shown.
• Process of reflection - develop an organic process of documentation. *Work in sketchbooks but take photographs and upload onto blogs - it HAS to be uploaded as a blog.
• Pick an approach that is an issue not many people know of as it may be more interesting.

Due for next week: